<p><span style="font-weight: 400;">Keeping data centers cool is more than just a technical necessity &#8211; it is integral to modern business continuity. As the demand for processing power increases, so does the heat generated by servers and IT infrastructure. An estimated 40% of total energy used by data centers is for the use of data cooling (</span><a href="https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/investing-in-the-rising-data-center-economy"><span style="font-weight: 400;">McKinsey &amp; Company</span></a><span style="font-weight: 400;">). Without effective cooling, data centers risk costly downtimes, shortened hardware lifespans, and skyrocketing energy costs.</span></p>
<h2><strong>What is data center cooling?</strong></h2>
<p><span style="font-weight: 400;">Data center cooling refers to the systems and processes used to regulate the temperature, humidity and airflow in data centers, where large amounts of servers and other IT equipment generate significant heat. Effective cooling is essential to prevent servers from overheating, which can lead to performance degradation, hardware failure and data loss. </span></p>
<p><span style="font-weight: 400;">Traditional cooling methods use air conditioning and chilled water systems to manage heat, while emerging solutions incorporate techniques like liquid cooling to reduce power consumption and optimize performance. Cooling is critical to maintaining the reliability, safety and efficiency of data center operations. </span></p>
<h2><strong>What are the different types of data center</strong><strong> cooling?</strong></h2>
<h3><strong>Liquid cooling</strong></h3>
<h4><strong>Immersion cooling</strong></h4>
<p><span style="font-weight: 400;">Immersion cooling is a relatively new and innovative approach to managing heat in data centers, where servers are fully submerged in a thermally conductive liquid (mineral oil) which absorbs and dissipates heat directly. The idea behind this method is to bypass traditional air-based cooling, eliminating the need for fans and reducing energy consumption. </span></p>
<p><span style="font-weight: 400;">While this approach has gained attention for its potential to lower costs and increase efficiency in specific use cases, it is still seen by many as a novelty. The method presents some potential challenges, such as health, rust, corrosion and safety concerns. Once these issues are addressed, immersion cooling may break out of experimental projects and enter more widespread data centre cooling practices as future predictions suggest. </span></p>
<h4><strong>Direct-to-chip liquid cooling</strong></h4>
<p><span style="font-weight: 400;">Direct-to-chip liquid cooling is an advanced method designed to target and remove heat directly from the most heat-intensive components in servers, such as CPUs, GPUs and other high-performance processing units. In this system, a network of liquid coolant-filled tubes is routed directly to the chips, where the coolant absorbs the heat and transports it away from the components. This liquid is then circulated through heat exchangers, cooling towers, or chillers, allowing it to be cooled and recirculated. </span></p>
<p><span style="font-weight: 400;">By directly addressing these high-temperature areas, this method can significantly reduce energy consumption and improve performance of high-density data centers. Although it is complex to install and maintain, direct-to-chip liquid cooling offers scalability and efficiency, particularly for handling intensive computing workloads, such as AI and machine learning operations. </span></p>
<h4><strong>Chilled water cooling</strong></h4>
<p><span style="font-weight: 400;">Chilled water cooling is a widely used method for managing heat in data centers. In this system, chilled water is circulated through pipes to air handling units or cooling coils within the data center. As air passes over these chilled coils, it is cooled down and then distributed throughout the data center to maintain a stable temperature, while the warm air is drawn back to be cooled again in a continuous cycle. The chilled water itself is cooled by a central chiller plant, which may be located on-site or nearby. </span></p>
<p><span style="font-weight: 400;">This method offers precise control over temperature and humidity levels, making it highly effective for large-scale data centers which require stable and reliable cooling across a variety of equipment. One of the major benefits of chilled water cooling is its scalability. It can be easily expanded or adjusted as the data center grows. Although it requires significant infrastructure, including chillers, pumps and cooling towers, chilled water cooling remains one of the most dependable options for cooling data centers with high workloads. </span></p>
<h3><strong>Air cooling</strong></h3>
<h4><strong>Cold/hot aisle containment</strong></h4>
<p><span style="font-weight: 400;">Cold/Hot aisle contaminants is an airflow management strategy used in data centers to improve cooling efficiency by separating hot and cold air streams. In this method, server racks are arranged in alternating rows, with the fronts (cold aisles) of servers facing each other to take in cool air, and the backs (hot aisles) facing each other to expel warm air. Containment systems &#8211; typically panels, doors or barriers &#8211; are then installed to physically separate these aisles, preventing hot and cold air from mixing. By controlling the airflow and preventing recirculation, this approach allows cooling systems to work more efficiently, ensuring that servers receive cooler air while preventing hotspots. </span></p>
<p><span style="font-weight: 400;">This is a simple but highly effective solution which reduces energy consumption by ensuring that cooling systems don’t have to overwork to compensate for temperature imbalances. </span></p>
<h4><strong>Computer room air conditioning (CRAC) vs computer room air handler (CRAH)</strong></h4>
<p><span style="font-weight: 400;">Computer room air conditioning (CRAC) and computer room air handler (CRAH) units are traditional cooling solutions designed for data centers, providing precise temperature and humidity control. </span></p>
<p><span style="font-weight: 400;">CRAC units operate similarly to standard air conditioners, using refrigerant-based systems to cool the air. They draw in warm air from the data center, pass it through refrigerant-filled cooling coils and then blow the cooled air back into the room to maintain a stable temperature. CRAC units are highly effective in small to medium data centers. </span></p>
<p><span style="font-weight: 400;">CRAH units are typically used in larger, more energy-efficient facilities. Rather than using refrigerants, CRAH systems rely on chilled water from an external chiller plant. They draw in warm air from the data center, pass it over cooling coils filled with chilled water and circulate the cooled air back into the room. CRAH units tend to be more energy-efficient than CRAC, especially in data centers with large cooling loads, as they use external chilled water systems that can be optimized for energy savings. </span></p>
<h3><strong>Evaporative cooling (swamp cooling)</strong></h3>
<p><span style="font-weight: 400;">Evaporative cooling is an energy-efficient method which uses the natural process of water evaporation to cool data centers. In this system, warm outside air is drawn through water-saturated pads or misting systems, where the water absorbs heat from the air and evaporates, lowering the temperature. The cooler, moist air is then directed into the data center, helping to reduce the need for mechanical cooling systems like traditional air conditioning. </span></p>
<p><span style="font-weight: 400;">This method works particularly well in regions with dry climates, where the air has a high capacity to absorb moisture and cool down. However, in more humid environments, its effectiveness can be limited due to the lower evaporation potential. </span></p>
<h3><strong>Adiabatic cooling</strong></h3>
<p><span style="font-weight: 400;">Adiabatic cooling is an increasingly popular method in data centers for enhancing traditional air-based cooling systems by using the natural process of water evaporation to cool the air. It is a pre-cooling method, where the warm outside air is passed through a water-saturated medium or misted water droplets. Similarly to evaporative cooling, the air cools as the water evaporates, and this cooler air is used to assist traditional cooling methods such as CRAC or CRAH units. Adiabatic cooling is used alongside conventional systems to improve efficiency and save energy, rather than a standalone solution. </span></p>
<h2><strong>Our data centers</strong></h2>
<p><span style="font-weight: 400;">We partner with data center providers Equinix and Telehouse, where we primarily use air-based cooling methods, specifically cold and hot aisle containment. This approach allows us to manage airflow efficiently by separating cool intake air from the warm exhaust air, preventing them from mixing and ensuring that servers operate at optimal temperatures. This containment strategy maximizes cooling efficiency, reduces energy consumption and ensures stable performance for the critical data we store. </span></p>
<p><span style="font-weight: 400;">Compared to more experimental cooling methods like immersion cooling, cold and hot aisle containment is a proven, reliable solution which offers both operational scalability and cost-effectiveness. Given the often sensitive nature and high volumes of data we manage, this system provides the precision and control needed to ensure excellent uptime and performance.            </span></p>
<p><span style="font-weight: 400;">We partner with data centers across 35+ global locations &#8211; </span><a href="https://www.hyve.com/en-us/data-center-colocation/"><span style="font-weight: 400;">find out more</span></a><span style="font-weight: 400;"> about our strategically located data centers.  </span><span style="font-weight: 400;">To speak to one of our cloud experts, fill out </span><a href="https://www.hyve.com/en-us/contact-us/"><span style="font-weight: 400;">our contact form</span></a><span style="font-weight: 400;"> today and we will be in touch.         </span></p>


Understanding Data Centre Cooling: Methods and Solutions Used in Our Data Centres

<p><span style="font-weight: 400;">Thanks to the disruptions created by the global pandemic, a plethora of digital transformation projects have been turbo-charged by businesses in every sector over the past couple of years. If these turbulent times have taught us anything, it’s that having an effective IT infrastructure is vital to long-term business success.</span></p>
<p><span style="font-weight: 400;">With businesses under pressure to increase the efficiency of their current infrastructure whilst maintaining a high level of service, the question of cloud or colocation comes into play. While they are not mutually exclusive options, it’s important to know the difference.</span></p>
<h2><strong>What is colocation?</strong></h2>
<p><span style="font-weight: 400;">Colocation allows businesses to rent physical space to house their own hardware in a third-party data center, instead of keeping servers on-premise. </span></p>
<p><span style="font-weight: 400;">Often, organisations have already made significant investments in their physical IT infrastructure &#8211; in the form of hard disks, servers and other resources. But the problem with storing and maintaining this equipment on-premise is the huge power and cooling requirements that come with it &#8211; and the associated costs.</span></p>
<p><span style="font-weight: 400;">When a company colocates, it places its own equipment in a third-party data center and is therefore only responsible for the setting up, configuration, and maintenance of its servers. Usually, for a monthly fee, the data center will provide you with the floor space (which can include or exclude racks), network connectivity, power, cooling and security.</span></p>
<h2><strong>What is cloud hosting?</strong></h2>
<p><span style="font-weight: 400;">While colocation is an obvious choice for companies who have put a lot of capital expenditure into IT infrastructure, it isn&#8217;t an ideal solution for those who haven&#8217;t already made that investment. That’s where cloud hosting comes in. </span></p>
<p><span style="font-weight: 400;">Put simply, cloud hosting is a service provided by a third-party host, where an organisation migrates its data and applications from its own physical servers into a cloud providers&#8217; virtualised servers. The day-to-day management of storage, servers and networks is then handed over to the cloud provider, freeing up internal IT departments to focus on other priorities.</span></p>
<h2><strong>Advantages of colocation</strong><b><br />
</b></h2>
<h3><strong>Cost-effective</strong></h3>
<p><span style="font-weight: 400;">Running an established IT infrastructure on-site can be an extremely costly process. Moving away from managing IT services in-house and outsourcing to a data center has been proven to be an effective method to manage IT spending and lower the total cost of ownership (TCO) for the business. Colocation provides businesses with a comprehensive plan, often for a fixed rolling fee, that encompasses support, security, redundancy, and connectivity all-in-one while cutting the cost of utility bills, infrastructure and physical space.</span></p>
<h3><strong>Scalability</strong></h3>
<p>Much of the value of colocation rests with the customization and flexibility of the solution on offer. When a business decides to colocate in a data center they only have to pay for what they require at that current moment, however, this does not mean there is no room for manoeuvre. Every colocation facility has the flexibility to expand, this subsequently means that businesses have the ability to grow or expand into their space in line with ever-changing business needs and customer demands.</p>
<h3><strong>State-of-the-art facilities</strong></h3>
<p>Data centers offer high availability and uptime, with redundant power supplies and emergency generators to keep data centers up and running at all times. Colocation providers act as a gateway to true network superhighways, providing an extensive choice of connectivity options from multiple providers. They also offer improved bandwidth and lower latency, compared to hosting your own infrastructure on-premise.</p>
<h3><strong>Disaster Recovery</strong></h3>
<p>Colocation also allows you to implement a disaster recovery plan and back up your mission-critical data to another data center. Disasters can occur at any time, and if your IT infrastructure is kept on-premise, data could be lost or destroyed. Backing up your data to a separate data center location ensures that in the event of a disaster, your mission-critical applications will remain up and running.</p>
<h2><strong>Advantages of cloud hosting</strong><b><br />
</b></h2>
<h3><strong>Lower entry cost</strong></h3>
<p>Businesses looking to expand their IT resources beyond servers in their own office can access the cloud using an OpEx model, compared to the CapEx model of buying physical hardware. With most cloud providers offering “pay-as-you-go” models, customers also only pay for the resources they actually use and can scale up or down depending on their business needs.</p>
<h3><strong>Flexibility</strong></h3>
<p><span style="font-weight: 400;">Since the cloud isn’t a physical space, it’s far more flexible than a traditional IT infrastructure. The beauty of cloud hosting is that it can be responsive to demand, meaning you only pay for the resources you use. Such resources can be easily scaled up or down; if you are expecting extra traffic, you can scale up your resources to cater for the spike or if an organisation needs to increase its capacity to develop a new application or store more data, it can simply contact it’s cloud provider to increase resources.</span></p>
<h3><strong>A greener approach</strong></h3>
<p>Without the constraints of a physical server, cloud hosting is a cost-effective and greener way to run your website or application as you are only using the server resources you actually require. Therefore, by streamlining your data and resource use, you are creating less of an environmental impact.</p>
<h3><strong>Reliability</strong></h3>
<p>If all of the data and compute of your website are stored on one machine in your office and a disaster happens such as a fire or theft, your site will vanish. With cloud hosting, high uptime is built into its structure – if your site is shared between a network of interconnected machines, then when one goes offline, the others can pick up the slack and keep your site online.</p>
<h2><strong>Colocation Vs. Cloud hosting</strong></h2>
<p>Colocation involves housing your equipment and physical hardware in a data center owned by a third-party. This gives you control over the hardware while renting power, space and network connectivity. Cloud Hosting is where your environment is hosted on a providers virtual server, where <span style="font-weight: 400;">storage, servers and networks is managed for you, freeing up internal IT departments to focus on other priorities.</span></p>
<h3><strong>Functionality</strong></h3>
<p><span style="font-weight: 400;">Functionality is the main distinction between colocation and the cloud; where a colocation facility operates as a data center that rents floor space to an organisation, a cloud enables users within an organisation to act as tenants.</span></p>
<h3><strong>Cost</strong></h3>
<p><span style="font-weight: 400;">Colocation presents a much higher upfront cost compared to a cloud-based solution, due to the hardware that must be purchased by the customer instead of migrating data to a cloud server. However, with the pricing structure of public cloud services, the costs can become very expensive very quickly due to spikes in demand and bandwidth charges. A private cloud is a good alternative as it is often offered on a fixed billing model.</span></p>
<h3><strong>Responsibility</strong></h3>
<p><span style="font-weight: 400;">With the cloud, servers are owned by the cloud provider with data being managed virtually, whereas, with colocation, servers are not owned by the facility, rather the business that is leasing the space. Choosing a colocation solution means you are responsible for maintaining and replacing equipment over time. With a cloud-based solution, all updates and management are handled by the provider, meaning you don’t have to worry about it.</span></p>
<h3><strong>Management</strong></h3>
<p><span style="font-weight: 400;">Colocation facilities are also multi-tenant, but unlike a public or private cloud, colocation facilities don&#8217;t offer managed services to their tenants. Instead, the tenants only lease floor space or rack space in the colocation facility. It&#8217;s entirely up to the tenant to decide what they do with that leased space.</span></p>
<h3><strong>Shared resources</strong></h3>
<p><span style="font-weight: 400;">Where cloud providers offer shared public resources virtually, colocation offers shared space within a data center, but the reserved within the racks are cages are not shared &#8211; they are dedicated to the organisations that own them. The only shared resources in a colocation facility are power, cooling and security systems. </span></p>
<h3><strong>Which is best for your business?</strong></h3>
<p><span style="font-weight: 400;">Both the cloud and colocation offer businesses different ways to store and manage their data. But while a colocation or cloud solution alone may be ideal for many companies, it’s important to note that these approaches to IT infrastructure are not mutually exclusive. When implemented within a robust data center environment, using a combination of the two in a hybrid or multi-cloud environment allows organisations to benefit from the best of both worlds.</span></p>
<p><span style="font-weight: 400;">While it is thought that colocation can provide more robust security measures, it lacks the cloud&#8217;s versatility. Colocation solutions can be a good fit for businesses requiring a high degree of control of their hardware and the workloads hosted on it, whereas the cloud can be better suited to organisations who perhaps don’t have as much expertise in-house and would rather a third party handle such tasks.</span></p>
<p><strong>Not sure which solution best fits your business needs? Get in touch with our cloud experts today on 08006122524 or email sales@hyve.com for a free consultation.</strong></p>


Colocation vs. Cloud Hosting

<h2><strong>What is colocation? </strong></h2>
<p><span style="font-weight: 400;">Colocation on the surface is a simple concept, where instead of keeping servers in-house or in privately run data centers, businesses can rent physical space for their hardware and collocate in a third-party data center.</span></p>
<p><span style="font-weight: 400;">The beauty of colocation is that the data center provider will manage all of the important aspects such as network connectivity, power, and cooling.</span></p>
<h2><strong>How does colocation work? </strong></h2>
<p><span style="font-weight: 400;">Colocation has become an extremely attractive prospect for businesses looking to scale their IT capabilities whilst ensuring costs stay at a minimum.</span></p>
<p><span style="font-weight: 400;"> With the majority of colocation services, businesses will purchase their own equipment or move their existing hardware and pay a colocation provider (either a managed service provider or data center) for resources and space in a data center. Subsequently, the business is therefore only responsible for the setting up, configuration, and maintenance of their server going forward.</span></p>
<h2><strong>Why would you choose colocation? </strong></h2>
<p><span style="font-weight: 400;"> The onset of the global pandemic over the past eighteen months has seen a number of businesses transition towards colocation services as core business and operating requirements drastically changed.</span></p>
<p><span style="font-weight: 400;"> In general, businesses are starting to move away from hosting their own IT infrastructure on-premise, to a data center whilst still wanting the flexibility of still being able to manage their own equipment and network. For businesses who wish to pursue such an option, space is easily rented based on their current requirements at the time and can easily be scaled up as the business grows.</span></p>
<h3><strong>What are the benefits of colocation? </strong></h3>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Cost-effective:</strong> Running an established IT infrastructure on-site can be an extremely costly process. Moving away from the traditional process of managing IT services in-house and outsourcing within a data center has been proven to be an effective method to manage IT spending. Colocation plans provide businesses with a comprehensive plan, often for a fixed rolling fee, that encompasses support, security, redundancy, and connectivity all-in-one.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Scalability:</strong> Much of the value of colocation rests with the customisation and flexibility of the solution on offer. When a business decides to collocate in a data center, they only have to pay for what they require at that current moment, however, this does not mean there is no room for maneuver. Every colocation facility has the flexibility to expand, this subsequently means that businesses have the ability to grow or expand into their space in line with ever-changing business needs and customer demands.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Facilities:</strong> Data centers offer high availability and uptime, with redundant power supplies and emergency generators to keep data centers up and running at all times. They also offer improved bandwidth and lower latency, compared to hosting your own infrastructure on-premise .</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Disaster Recovery:</strong> Colocation also allows you to implement a disaster recovery plan and back up your mission-critical data to another data center. Disasters can occur at any time, and if your IT infrastructure is kept on premise, data could be lost or destroyed. Backing up your data to a separate data center location ensures that in the event of a disaster, your mission-critical applications will remain up and running.</span></li>
</ul>
<h2><strong>Colocating with a managed service provider </strong></h2>
<p><span style="font-weight: 400;"> There is no doubt colocation provides businesses with the chance to grow whilst managing costs in line with the needs of the business. Although colocation provides businesses with the freedom to scale and manage their IT infrastructure, more and more businesses are not only looking for an effective colocation service but a managed service on top.</span></p>
<p><span style="font-weight: 400;"> Businesses looking for colocation services are spoilt for choice in today’s marketplace. Not only can businesses directly go to a data center provider for space, organizations have the ability to collocate through a managed service provider. A managed service provider will look after every aspect of your infrastructure from physical hardware, software updates, and general maintenance, this allows a business to focus on what matters to them.</span></p>
<p><span style="font-weight: 400;"> So how can Hyve help you?</span></p>
<h2><strong>Colocation with Hyve </strong></h2>
<p><span style="font-weight: 400;">At Hyve we provide colocation to our customers on a global scale, spanning across multiple</span> <a href="https://www.hyve.com/en-us/data-center-colocation/"><span style="font-weight: 400;">data centers</span></a><span style="font-weight: 400;"> in key locations worldwide.</span></p>
<p><span style="font-weight: 400;"> We can either perform a ‘lift and shift’ operation where we migrate existing IT infrastructures into our data center, or we can provide bespoke ‘kit to rack’ within our data centers. In all cases, we provide customers with a resilient environment and the ongoing support that they need. The benefit of working with Hyve is that you get one account contact to manage all data center locations, wherever they are in the world.</span></p>
<p><strong>To find out how Hyve can help you with your <a href="https://www.hyve.com/en-us/colocation/">colocation</a> needs or for more information on where you can relocate your IT infrastructure, contact a member of our sales team today on 1 888 708 5581.</strong></p>


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Our support ticket system is fast and reliable. Customers can raise tickets via the MyHyve portal and assign priority levels. 

Support Ticket

System

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For an immediate response, support is available via telephone on 0800 612 2524. 

Telephone

Support

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Search for answers to common support requests on our support knowledge base.

Knowledge

Base

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Selecting the correct priority level for your support request is important. We have 3 levels of support: Important (24 hrs), Urgent (1 hr), or 	
Critical (20 mins). 

Support Priority

Levels

We have 100% network availability thanks to multiple active/active network connections, router and switch configurations. 

100% Network

Uptime

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We select our data centres for connectivity, reliability, security and performance. We use only the best Tier 3+ facilities around the globe.

World Class Data

centres

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We offer full server backups with 'instant recovery', meaning that we can boot up a server from the backup SAN almost instantly.

Instant

Recovery

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We operate a 100GbE network. Customer platforms are connected via multiple 10GbE uplinks. Our bandwidth is 100% unrestricted inside and out.

Unrestricted

Bandwidth

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We pride ourselves on being totally flexible and are always able to find suitable solution for you. 

Flexible

Solutions

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We take pride on our customer reviews, find out what our customers say about us.

Trustpilot pages

Our Core Business Values

Success Stories - Baxter & Bailey

Success Stories - Medichecks

Success Stories - PTA Events

Success Stories - Broadlight

Success Stories - Testimonial

Trustpilot Hyve Managed Hosting Customer Reviews 2019

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<p>Eliminate the cost, hassle and security risks of maintaining hardware in your own facility when you colocate with Hyve. You’ll maintain full control and have hands-on access to your infrastructure, whilst we keep your business-critical data safe in our best-in-class data centres.</p>


Looking for a colocation partner with a global footprint?

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<p>We know that choosing an enterprise colocation partner is not a simple decision. That’s why our experts get to know your business and infrastructure to consult, design, create and manage bespoke solutions, truly becoming an extension of your team. We’ll take care of your systems and data, so you can take care of your business.</p>


 Built & managed by experts

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<p>Customise your rack, cage or cabinet to meet specific technical, operational and security needs. Our colocation configurations power and protect your IT infrastructure, enabling your business success.</p>


Custom configurations

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<p>We partner with the world’s leading data centre providers to provision cloud services with enterprise-class security, resilience and performance. Our data centres are strategically located in global business hubs, providing the best connectivity, whilst meeting the most stringent regulations in power, cooling and security.</p>


World-class data centres

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Discover our colocation benefits

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Extensive bandwidth

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Cross-connectivity

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First-class security

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Expert support

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Bespoke solutions

Frequently Asked Questions

Fully managed colocation in worldwide business hubs

Global Colocation Services

Offering fully managed, colocation services in multiple worldwide locations, we provide rack space to a variety of enterprise customers.