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AI is having a transformative impact on cloud infrastructure, with its ability to automate IT systems management, bolster security and improve data management.
However, to confront these changes, businesses will need to address the critical IT skills gap facing businesses around the world. Specifically in the UK, 2023 data highlights that 27% of workers said they lack the sufficient digital skills required for their job role, according to the Oxford Learning College.
According to the Oxford Learning College:
<ul>
<li>29% of workers said their lack of digital skills has limited their pay and career progression</li>
<li>58% of workers say their employer has never given them any training to help close the technology skills gap</li>
</ul>
These types of gaps also impact the wider telco industry, with 42% of telecoms businesses reporting a specialist digital or <a href="https://mobile-magazine.com/connectivity/virgin-media-o2-business-boosting-digital-skills-in-the-uk" target="_blank" rel="noopener noreferrer" data-cke-saved-href="https://mobile-magazine.com/connectivity/virgin-media-o2-business-boosting-digital-skills-in-the-uk">IT skills gap</a> in the market.
With this in mind, Mobile Magazine speaks with Charlotte Webb, Marketing and Operations Director at Hyve Managed Hosting about the changing cloud infrastructure landscape and how businesses can adapt to new technology expectations and confront IT skills gaps.
<h2>Can you introduce yourself and explain your current role at Hyve?</h2>
Certainly! As the Marketing and Operations Director at Hyve, I oversee our global marketing and operational initiatives. I&#8217;m responsible for aligning our regional teams in the UK, US and Germany with Hyve&#8217;s overall growth strategy.
Prior to this role, I joined back in 2020 to lead Hyve’s marketing efforts, where I built a strategy that significantly boosted our sales pipeline and enhanced brand visibility. What drives me most is taking on challenges and achieving new goals, so naturally, I jumped at the chance to join Hyve’s marketing team.
In my current role, I&#8217;m focused on harmonizing our operations across the world as we continue to expand our reach. I work closely with the founders, Jake Madders and Jon Lucas, to build business opportunities, create global strategies and plan further business expansion.
<h2>What have been Hyve’s most memorable challenges and successes in 2024?</h2>
2024 has been a real year of growth and development for Hyve as we&#8217;ve expanded our global footprint. A highlight of our journey has been the successful launch of two new regional hubs in Berlin and Austin, which has not only increased our international presence but has also opened doors to new customers and solidified our commitment to localized data sovereignty.
By establishing these new hubs, we&#8217;ve been able to deliver our brand promise of individualized experience to our German and US customers.
Operating closer to them allows us to tailor our offerings to their specific needs and preferences, ensuring a competitive edge in the global market. This personalized approach is a hallmark of Hyve, setting us apart in an industry dominated by large, generic cloud providers, so it’s been incredibly rewarding to extend this approach to new regions.
Of course, this growth wasn’t without its hurdles. Expanding into a new market like the US required building a strong team that embodies Hyve’s unique culture and values. Finding the right talent for this was an initial hurdle, as we sought individuals who not only possessed the necessary skills but also shared our passion for innovation and customer-centric approach.

Hyve's Marketing Director discusses global expansion, cloud infrastructure trends, AI adoption, and addressing the IT skills gap in 2024

A Need for AI & Cloud Skills Growth

A Need for AI & Cloud Skills Growth | Hyve Managed Hosting

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<h2>What is Lift and shift migration?</h2>
Lift and shift migration is a strategy for moving workloads to the cloud without making changes to their architecture or code. It may also be referred to as rehosting or forklift migration. The term most commonly refers to on-premise to cloud migration, however it can also refer to cloud-to-cloud migration between different providers or cloud environments. 
A lift and shift migration moves the workload as is, with minimal changes. This is in contrast to replatforming, refactoring, and rearchitecting, where varying levels of changes are made to the workload during the migration. 
Lift and shift is often appealing as it means you can start working from the cloud quickly. However, there are risks to this strategy which should be taken into account. In this insight we will examine the potential risks of lift and shift, instances where a lift and shift strategy is beneficial, and how to mitigate the risks through long-term planning and working with an expert provider. 
<h2>The potential issues with a lift and shift strategy</h2>
<h3>Missing the benefits of cloud</h3>
Cloud technology can bring significant benefits in contrast to on-premise hosting, including increased scalability, availability and performance. However, when your workloads are not architected for the cloud, or for a specific type of cloud infrastructure, you may not experience all of the benefits. With a lift and shift migration, you miss the opportunity to optimize your sites and applications, and therefore miss all of the advantages and performance improvements of cloud. 
<h3>Technical debt</h3>
In a lift and shift migration you migrate your workloads to the cloud without addressing their existing limitations. This can lead to<a href="https://www.hyve.com/en-us/insights/reducing-tech-debt-with-a-managed-cloud-solution/"> technical debt</a> &#8211; future issues arising from actions made to meet short-term goals. Technical debt is not inherently bad, but any decisions leading to technical debt should be carefully considered. If not addressed, it can lead to increased costs, decreased performance, and an increased risk of system failure. 
Just as you may choose to take on financial debt to achieve a goal, you may choose to take on technical debt to achieve a business goal. In this instance, you may choose to undertake a lift and shift migration to meet your short-term needs, knowing you will need to re-architect elements of your platform in the future.
<h3>Inefficiencies</h3>
With <a href="https://www.hyve.com/en-us/insights/what-is-cloud-native/">cloud native</a> workloads, or workloads that have been refactored and re-architected for the cloud, you can optimize your resource use. With a lift and shift migration, particularly on-premise to cloud, the workloads are not optimised for the new cloud infrastructure. This can lead to inefficiencies, with higher resource demands, and therefore higher costs. 
<h3>Security</h3>
There are security considerations that come with any platform hosted on the cloud, which are generally addressed through cloud-native security features such as encryption or identity and access management. When a platform is designed or refactored for the cloud, these considerations are taken into account. With a lift and shift, these considerations may not be addressed in the migration process, as the workload is not altered. This can lead to potential security concerns.
<h2>When to use a lift and shift strategy</h2>
While it should be approached carefully due to the potential issues listed, there are lift and shift cloud migration benefits that should not be overlooked. There are several instances where lift and shift may be appropriate. 
<h3>When speed is critical </h3>
While, in an ideal scenario, you would have plenty of time to complete your cloud migration, sometimes, time is limited. Maybe your contract with your current provider is coming to an end, or maybe it is critical for a specific project that your platform is hosted on the cloud. A lift and shift migration can typically be executed faster than a migration requiring refactoring or rearchitecting. 
<h3>For legacy systems</h3>
Legacy systems &#8211; platforms which are still in use, despite using outdated hardware or software &#8211; often limit organisations. As legacy systems rely on technology which is no longer supported, they are difficult to update. This can lead to vulnerabilities and unreliable performance. They are also often incompatible with newer technology, meaning systems within an organisation cannot communicate. However, these systems are often too complex, costly, or risky to refactor.
A lift and shift approach to migrate legacy systems to the cloud can be a useful compromise. It avoids refactoring, while bringing some of the benefits of cloud. APIs can be used to connect the legacy systems with cloud infrastructure and applications, enabling data exchange and an interface. This can greatly improve the functionality of legacy systems, and potentially improve uptime and reliability.
<h3>As a starting point for a digital transformation</h3>
In some cases, a lift and shift can be used as the initial stage of a longer-term migration strategy. If you are unable to undertake a full digital transformation straight away, you may choose a phased approach. A lift and shift migration of your existing infrastructure can be a first step in this approach, with a plan to undertake refactoring and optimizations further down the line. With this approach you start benefiting from the cloud quickly, while acknowledging and planning for the limitations of lift and shift. This can help spread costs, and avoid longer initial migration times. 
<h2>How to avoid the risks of a lift and shift strategy</h2>
If you choose a lift and shift cloud migration, there are measures you can take to avoid the potential risks and pitfalls. 
<h3>Plan your long-term strategy</h3>
To avoid the risks of technical debt and inefficiencies, you should consider the long-term strategy for your infrastructure. A lift and shift can be a useful initial stage, but, as noted, can lead to issues further down the line. If you do not plan for these issues in advance, they may cause unexpected costs for your business.
Your long-term strategy could include regular scheduled performance reviews, where you can identify opportunities for refactoring and rearchitecting elements of your platform. This will allow you to gradually optimize your workloads and experience more of the benefits of cloud. 
Alternatively, your strategy could be phased, migrating priority workloads quickly with a lift and shift strategy, and planning to refactor and re-architect other workloads in longer-term migrations. There are many ways to plan your strategy for your infrastructure, and the best option for you will depend on your specific workloads and business goals. 
<h3>Work with an expert provider</h3>
An experienced cloud provider can advise you of the potential issues of undertaking a lift and shift migration of your specific workloads. Your provider can ensure your migration is undertaken as safely as possible, putting plans in place to prevent security risks. 
You can further protect your infrastructure by working with a managed service provider (MSP). In addition to the work of a cloud provider who will complete your lift and shift migration and host your workloads, an MSP will handle the ongoing day-to-day management of your infrastructure. This can include providing support if you do experience any issues, advising on optimizations to better take advantage of the cloud and avoid inefficiencies, and supporting your security through monitoring and tools for protection. 
Examples of the optimizations an MSP can make include redistributing workloads across servers and virtual machines to best use their resources, load-balancing, or creating containers for elements of your platforms. These optimizations will allow your workloads to run more efficiently on the cloud, saving you resources and money. 
<h2>The next steps</h2>
Whether you opt for a lift and shift strategy, or any other form of migration, a consultation with our cloud experts can help you plan your next steps.
<a href="https://www.hyve.com/en-us/management/">Cloud consultation</a> is an essential stage in our migration planning. We provide a truly consultative approach, taking the time to understand your specific needs, before planning and implementing a seamless migration. 
Find out more &#8211; <a href="https://www.hyve.com/en-us/contact-us/">fill out our contact form</a> and we will be in touch.

Lift and shift migration is a strategy for moving workloads to the cloud without making changes to their architecture or code.

Lift and Shift Cloud Migration Explained

Lift and Shift Cloud Migration Explained | Hyve Managed Hosting

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Keeping data centers cool is more than just a technical necessity &#8211; it is integral to modern business continuity. As the demand for processing power increases, so does the heat generated by servers and IT infrastructure. An estimated 40% of total energy used by data centers is for the use of data cooling (<a href="https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/investing-in-the-rising-data-center-economy">McKinsey &amp; Company</a>). Without effective cooling, data centers risk costly downtimes, shortened hardware lifespans, and skyrocketing energy costs.
<h2>What is data center cooling?</h2>
Data center cooling refers to the systems and processes used to regulate the temperature, humidity and airflow in data centers, where large amounts of servers and other IT equipment generate significant heat. Effective cooling is essential to prevent servers from overheating, which can lead to performance degradation, hardware failure and data loss. 
Traditional cooling methods use air conditioning and chilled water systems to manage heat, while emerging solutions incorporate techniques like liquid cooling to reduce power consumption and optimize performance. Cooling is critical to maintaining the reliability, safety and efficiency of data center operations. 
<h2>What are the different types of data center cooling?</h2>
<h3>Liquid cooling</h3>
<h4>Immersion cooling</h4>
Immersion cooling is a relatively new and innovative approach to managing heat in data centers, where servers are fully submerged in a thermally conductive liquid (mineral oil) which absorbs and dissipates heat directly. The idea behind this method is to bypass traditional air-based cooling, eliminating the need for fans and reducing energy consumption. 
While this approach has gained attention for its potential to lower costs and increase efficiency in specific use cases, it is still seen by many as a novelty. The method presents some potential challenges, such as health, rust, corrosion and safety concerns. Once these issues are addressed, immersion cooling may break out of experimental projects and enter more widespread data centre cooling practices as future predictions suggest. 
<h4>Direct-to-chip liquid cooling</h4>
Direct-to-chip liquid cooling is an advanced method designed to target and remove heat directly from the most heat-intensive components in servers, such as CPUs, GPUs and other high-performance processing units. In this system, a network of liquid coolant-filled tubes is routed directly to the chips, where the coolant absorbs the heat and transports it away from the components. This liquid is then circulated through heat exchangers, cooling towers, or chillers, allowing it to be cooled and recirculated. 
By directly addressing these high-temperature areas, this method can significantly reduce energy consumption and improve performance of high-density data centers. Although it is complex to install and maintain, direct-to-chip liquid cooling offers scalability and efficiency, particularly for handling intensive computing workloads, such as AI and machine learning operations. 
<h4>Chilled water cooling</h4>
Chilled water cooling is a widely used method for managing heat in data centers. In this system, chilled water is circulated through pipes to air handling units or cooling coils within the data center. As air passes over these chilled coils, it is cooled down and then distributed throughout the data center to maintain a stable temperature, while the warm air is drawn back to be cooled again in a continuous cycle. The chilled water itself is cooled by a central chiller plant, which may be located on-site or nearby. 
This method offers precise control over temperature and humidity levels, making it highly effective for large-scale data centers which require stable and reliable cooling across a variety of equipment. One of the major benefits of chilled water cooling is its scalability. It can be easily expanded or adjusted as the data center grows. Although it requires significant infrastructure, including chillers, pumps and cooling towers, chilled water cooling remains one of the most dependable options for cooling data centers with high workloads. 
<h3>Air cooling</h3>
<h4>Cold/hot aisle containment</h4>
Cold/Hot aisle contaminants is an airflow management strategy used in data centers to improve cooling efficiency by separating hot and cold air streams. In this method, server racks are arranged in alternating rows, with the fronts (cold aisles) of servers facing each other to take in cool air, and the backs (hot aisles) facing each other to expel warm air. Containment systems &#8211; typically panels, doors or barriers &#8211; are then installed to physically separate these aisles, preventing hot and cold air from mixing. By controlling the airflow and preventing recirculation, this approach allows cooling systems to work more efficiently, ensuring that servers receive cooler air while preventing hotspots. 
This is a simple but highly effective solution which reduces energy consumption by ensuring that cooling systems don’t have to overwork to compensate for temperature imbalances. 
<h4>Computer room air conditioning (CRAC) vs computer room air handler (CRAH)</h4>
Computer room air conditioning (CRAC) and computer room air handler (CRAH) units are traditional cooling solutions designed for data centers, providing precise temperature and humidity control. 
CRAC units operate similarly to standard air conditioners, using refrigerant-based systems to cool the air. They draw in warm air from the data center, pass it through refrigerant-filled cooling coils and then blow the cooled air back into the room to maintain a stable temperature. CRAC units are highly effective in small to medium data centers. 
CRAH units are typically used in larger, more energy-efficient facilities. Rather than using refrigerants, CRAH systems rely on chilled water from an external chiller plant. They draw in warm air from the data center, pass it over cooling coils filled with chilled water and circulate the cooled air back into the room. CRAH units tend to be more energy-efficient than CRAC, especially in data centers with large cooling loads, as they use external chilled water systems that can be optimized for energy savings. 
<h3>Evaporative cooling (swamp cooling)</h3>
Evaporative cooling is an energy-efficient method which uses the natural process of water evaporation to cool data centers. In this system, warm outside air is drawn through water-saturated pads or misting systems, where the water absorbs heat from the air and evaporates, lowering the temperature. The cooler, moist air is then directed into the data center, helping to reduce the need for mechanical cooling systems like traditional air conditioning. 
This method works particularly well in regions with dry climates, where the air has a high capacity to absorb moisture and cool down. However, in more humid environments, its effectiveness can be limited due to the lower evaporation potential. 
<h3>Adiabatic cooling</h3>
Adiabatic cooling is an increasingly popular method in data centers for enhancing traditional air-based cooling systems by using the natural process of water evaporation to cool the air. It is a pre-cooling method, where the warm outside air is passed through a water-saturated medium or misted water droplets. Similarly to evaporative cooling, the air cools as the water evaporates, and this cooler air is used to assist traditional cooling methods such as CRAC or CRAH units. Adiabatic cooling is used alongside conventional systems to improve efficiency and save energy, rather than a standalone solution. 
<h2>Our data centers</h2>
We partner with data center providers Equinix and Telehouse, where we primarily use air-based cooling methods, specifically cold and hot aisle containment. This approach allows us to manage airflow efficiently by separating cool intake air from the warm exhaust air, preventing them from mixing and ensuring that servers operate at optimal temperatures. This containment strategy maximizes cooling efficiency, reduces energy consumption and ensures stable performance for the critical data we store. 
Compared to more experimental cooling methods like immersion cooling, cold and hot aisle containment is a proven, reliable solution which offers both operational scalability and cost-effectiveness. Given the often sensitive nature and high volumes of data we manage, this system provides the precision and control needed to ensure excellent uptime and performance.            
We partner with data centers across 35+ global locations &#8211; <a href="https://www.hyve.com/en-us/data-center-colocation/">find out more</a> about our strategically located data centers.  To speak to one of our cloud experts, fill out <a href="https://www.hyve.com/en-us/contact-us/">our contact form</a> today and we will be in touch.

In this insight, we discuss why data center cooling is crucial, explore various cooling techniques, and share the specific methods we use to maintain efficiency and sustainability across our data centers.

Understanding Data Centre Cooling: Methods and Solutions Used in Our Data Centres

Understanding Data Centre Cooling: Methods and Solutions Used in Our Data Centres - Hyve Managed Hosting

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