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So, what does a cloud consultation actually involve, and why is it critical? To explain further, we are exploring three case studies of consultations we have had with our customers, and how the process allowed us to solve their challenges. 
<h2>Bespoke resource requirements &#8211; Stickley on Security</h2>
Stickley on Security provides cybersecurity education and testing solutions, often integrated directly into financial institutions’ websites. 
In the consultation phase with Stickley on Security, it was essential for our cloud consultants to quickly understand their needs and design a solution, as, due to issues with their previous provider, they needed to migrate their entire environment in less than 2 weeks. The primary concern for Stickley on Security was that they needed the flexibility and scalability to allocate resources quickly and easily. Their further challenges were requiring a robust hosting solution which ensured continual uptime, and finding a provider who met their high security standards.
Based on this consultation, we designed a bespoke solution, creating a resource pool that runs on our <a href="https://www.hyve.com/cloud-hosting/vmware-managed-cloud/">Enterprise Cloud</a> platform. With this solution, Stickley on Security can manage the allocation of their resources through a web portal, allowing them to spin up and decommission virtual machines and adjust resources as needed. Our VMware-based Enterprise Cloud platform is highly available and reliable, with redundancies in place to ensure continual uptime. As with all of our customers, Stickley on Security benefit from the highest security standards, and they additionally have access to adjust their platform-level firewall to support their requirements. 
For more details, read the full <a href="https://www.hyve.com/case-studies/stickley-on-security/">Stickley on Security case study</a>. 
<h2>Cost savings &#8211; Persimmon Homes</h2>
Persimmon Homes build around 15,000 new homes every year across 400 locations. 
We held an initial consultation with Persimmon Homes, where we discussed their goal to virtualise 100% of their infrastructure. The primary challenge they were facing was around outages on their public-facing platform, as well as poor response times from their previous provider when things went wrong. This downtime was causing them unnecessary costs, as well as risking damage to their business reputation.
To address their concerns, we proposed our <a href="https://www.hyve.com/cloud-hosting/vmware-managed-cloud/">Enterprise Cloud</a> as a solution, delivering the high availability and 24/7/365 support Persimmon Homes required, with the cost-effectiveness of a multi-tenant solution. After receiving this proposal, they were keen to begin the process of virtualisation, and we were able to migrate all of their public-facing sites with zero downtime. 
Six months on from migration, Persimmon Homes saw £8000 in cost savings, with no outages. 
For more details, read the full <a href="https://www.hyve.com/case-studies/persimmons-homes-case-study/">Persimmon Homes case study.</a> 
<h2>Handling traffic spikes &#8211; Remarkable</h2>
Remarkable Commerce creates bespoke, high-performance eCommerce platforms for retail customers, including Ben Sherman, Moss Bros and M&amp;Co. 
During our consultation with Remarkable, they raised several main challenges. With their previous solution, they needed to add new dedicated servers to handle traffic spikes around Black Friday, incurring significant costs, and taking several weeks to implement. Secondly, they frequently experienced downtime, with no input from their provider on how to improve this. Their other main concern was around support &#8211; whenever they experienced downtime, they were unable to access support from engineers quickly, which had a negative impact on their customers.
To resolve Remarkable’s issues with their previous solution, our architects designed a bespoke <a href="https://www.hyve.com/cloud-hosting/managed-vmware-private-cloud-hosting/">Private Cloud</a> environment. To allow for dynamic scaling, we virtualised their infrastructure, allowing for resources to be added and removed as needed around planned periods of high traffic. To avoid any risk of downtime, we actively monitor their servers around the clock, allocating additional resources in case of unexpected traffic surges. Finally, to solve their challenges around support, we provide them with 24/7/365 direct-to-engineer support, allowing them to immediately speak to one of our experts any time they need.
For more details, read the full <a href="https://www.hyve.com/case-studies/remarkable/">Remarkable case study</a>.
<h2>Could you benefit from a cloud consultation?</h2>
To experience the benefits of our cloud consultation process, you can fill out our <a href="https://www.hyve.com/contact-us/">contact form</a>. One of our team of experts will get back to you to arrange an initial consultation to discuss your needs and challenges, and advise on the ideal solution for you.

Cloud consultation is a core component of our services, allowing us to work with our customers to build solutions that truly deliver results. 

The Importance of Cloud Consultation: Challenges We’ve Solved for Our Customers

The Importance of Cloud Consultation: Challenges We’ve Solved for Our Customers - Hyve Managed Hosting

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At Hyve, compliance is essential to our operations, acting as a guide to align our service with global standards, and ensuring that our customers’ data is handled with the utmost precision. 
In this insight, Elliott Groves, our Compliance Officer at Hyve, shares insights into how we maintain and uphold these practices. Elliott is a certified Data Protection Officer (PECB) with 10 years of experience in data protection, ISO standards, GDPR and risk management, specialising in safeguarding sensitive information and ensuring regulatory compliance.
<h2>Building a foundation of trust with certifications</h2>
Certifications are the foundation of our compliance framework. They demonstrate our commitment to maintaining rigorous security controls, delivering high-quality services, and mitigating risks. For example, ISO 27001 and SOC 2 focus on information security management, while ISO 9001 ensures our processes deliver consistent, high-quality results. Cyber Essentials + also shows our proactive efforts to prevent common cyber threats. 
These standards highlight our dedication to reducing risk, maintaining transparency, and safeguarding customer data. 
Elliott Groves, Compliance Officer at Hyve explains: “Hyve are certified in ISO 27001, ISO 9001, ISO 27017, SOC 1 &amp; 2, Cyber Essentials, and Cyber Essentials +. These globally recognised certifications provide reassurance to our clients that secure data handling, high-quality services, and effective cloud security practices are embedded into our daily processes.”
<h2>Protecting data and meeting regulatory requirements</h2>
We take a proactive approach to data protection, ensuring compliance with key regulations such as GDPR. Our Compliance Officer, Elliott Groves, oversees internal audits and compliance performance, while acting as a point of contact for supervisory authorities. We have a tested incident response process in place, ensuring quick and effective action in the event of any issues. This allows us to safeguard personal data, meet regulatory obligations, and give you peace of mind. 
Elliott describes compliance with regional and global data protection laws: “Hyve implements robust policies, procedures and controls aligned with legal requirements, such as GDPR.”
<h2>Adapting to evolving compliance requirements</h2>
Compliance is not a fixed checklist, it is an evolving challenge. As regulations shift in response to emerging risks, innovations, and societal demands, businesses must ensure they meet changing standards. For example, the introduction of the UK General Data Protection Regulation (UK-GDPR) following Brexit required businesses to adapt protection practices to align with the new framework.
Elliott highlights the importance of staying ahead of changes: 
“Compliance is an ever-changing and growing landscape. Alongside the Legal team, I proactively manage and navigate regulatory changes through tools, corporate memberships, notifications, alerts and continuous education.”
This proactive approach aligns Hyve with the latest standards, providing our customers with secure, reliable, and forward-looking solutions. 
<h1>Maintaining certifications through audits</h1>
Maintaining certifications requires ongoing diligence. Annual external audits validate our adherence to compliance standards, while our internal audit schedule identifies any developmental areas, implements enhancements, and ensures continual improvement. By regularly reviewing and enhancing our controls, we maintain a robust compliance framework which evolves with industry needs. 
Elliott says: “Our ISO certifications are subject to a 3-year certification cycle, during which we undergo annual surveillance audits, completed by an authorised external certification body.”
<h2>Maintaining transparency and supporting client compliance</h2>
At Hyve, we prioritise open communication with our customers. If an incident arises, our structured incident response plan ensures affected clients are informed promptly and supported. 
Elliott highlights the importance of transparency: “We work closely with all customers to ensure transparency, providing clear documentation and evidence of certifications. The MyHyve portal allows open communication channels for enquiries and customers are updated on any developments.”
Additionally, we work closely with customers to support specific compliance requirements for regulated industries: “Our consultation process allows for us to ask questions and understand client and industry requirements so they can be met accordingly.”
Through consultation, we design bespoke solutions which align with industry standards and your specific goals. By understanding the unique challenges and regulations you face, we are able to deliver solutions which meet technical and compliance regulations, ensuring peace of mind. 
<h2>Choosing a compliant cloud partner</h2>
It is clear that compliance is a vital consideration when choosing your cloud hosting provider. When evaluating providers, Elliott advises prospective customers to ask these key questions: 
<ol>
<li style="font-weight: 400;" aria-level="1">What certifications and security controls do you have in place? </li>
<li style="font-weight: 400;" aria-level="1">How do you handle incident response and communication? </li>
<li style="font-weight: 400;" aria-level="1">What auditing processes are conducted to maintain compliance? </li>
</ol>
We are committed to providing clear, evidence-backed answers to these questions. Choosing Hyve offers you a hosting solution which prioritises security, transparency, and regulatory compliance. We meet regulatory obligations while offering cloud infrastructure built on a foundation of trust and security. 
<h2>What next?</h2>
Ready to learn more? An initial consultation to discuss your needs is the perfect starting point. <a href="https://www.hyve.com/contact-us/">Contact us today</a> to explore how Hyve can support your compliance requirements.

Compliance is ever-changing. Staying ahead of compliance updates ensures we deliver secure, reliable, and proactive solutions for our customers.

Why Compliance Matters in Cloud Hosting: Insights From an Expert

Why Compliance Matters in Cloud Hosting: Insights From an Expert | Hyve Managed Hosting

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<a href="https://www.clouddatainsights.com/virtualization-in-2024-hypervisors-competition-and-the-broadcom-effect/">Originally published on Cloud Data Insights</a>
The cloud and IT infrastructure world has been turbulent this year, primarily due to the significant industry shakeup caused by Broadcom’s acquisition of virtualization leader VMware in late 2023. The high-profile deal and soon-followed changes to VMware’s approach to customer and partner relationships sparked mixed reactions and debate across the industry and the media. As VMware’s restructuring led to higher prices and reduced availability of some products for some enterprises, many organizations began to re-evaluate their long-standing reliance on the company’s offerings and seek alternative virtualization vendors that provide similar capabilities at more reasonable prices.
At the heart of this shift is a renewed focus on hypervisors, the essential yet often overlooked technology that powers virtualization. For IT leaders evaluating their options, understanding the role of hypervisors is critical. This article explores the fundamental importance of hypervisors to virtualization and their role in today’s IT infrastructure landscape.
<h2 class="wp-block-heading">(Re-)Introduction to Hypervisors</h2>
The hypervisor is a software layer that allows multiple virtual machines (VMs) to run on a single physical server. By allocating resources like CPU, memory, and storage to each VM, hypervisors make it possible to run several operating systems and applications on the same hardware. This virtualization enables more efficient resource use, simplifies maintenance, and cuts costs, making hypervisors a cornerstone of modern cloud computing.
Before the rise of virtualization in the early 2000s, most physical servers operated as single-tasking machines running only one operating system. While this setup provided stability, it also led to inefficiencies, with hardware resources often underutilized. To scale, organizations had to expand their IT infrastructure by adding more servers, resulting in higher costs and maintenance efforts without fully utilizing the resources.
Putting this into perspective, physical servers often run at less than 2% of processor utilization for much of their lifecycle, with only occasional spikes in usage. This is highly wasteful as each server consumes large amounts of energy, requires resources for cooling and takes up valuable space in data centers. With millions of servers in operation around the world 24/7, the scale of waste is staggering.
Hypervisors are the solution to this massive drain of resources as they allow multiple virtual servers to be hosted on a single physical machine on the premise that not all of them will need full power (or CPU utilization) simultaneously. Another major advantage is that when you scale out, you can run hundreds of VMs across multiple physical machines, meaning that if a physical server fails, the VM workload running on that machine can migrate to another physical machine.
<h2 class="wp-block-heading">Understanding Hypervisor Diversity and the Impact of the Broadcom-VMware Deal</h2>
The hypervisor market offers a variety of vendors, each with different features and benefits that could be tailored to varying needs of a particular organization. Among the leading options are VMware ESX, Microsoft Hyper-V, and KVM, each offering specific advantages.
VMware ESX is a mature platform with a proven track record for enterprise-grade security, performance and reliability. It works well with Linux or Microsoft-based deployments, making it a strong contender for organizations. However, with VMware’s new pricing structure, it may be too expensive for some organizations. Microsoft Hyper-V integrates seamlessly with Windows and Azure, making it attractive to companies working within the Microsoft ecosystem. While the product may be more cost-effective for smaller deployments, its price may escalate over time as the business grows. Another popular product is KVM – an open-source hypervisor, making it interesting for Linux based environments. It offers a flexible, secure, cost-effective solution for IT managers seeking open-source deployments.
Broadcom’s acquisition of VMware has profoundly impacted the virtualization landscape, prompting many organizations to reconsider their reliance on VMware. The deal has introduced significant changes to VMware’s relationship with its customers, including the elimination of perpetual licenses, a shift toward subscription-based models, and reduced support for legacy products. As a result, businesses face increased costs and growing uncertainty, which has driven many to explore alternative vendors.
The hypervisor market has become more competitive as enterprises seek new solutions. Among the most popular alternatives to VMware are Proxmox, Nutanix AHV, and Citrix Hypervisor, all of which offer differing features and configurations. Some beneficial, some not, depending on the business requirements.
<h2 class="wp-block-heading">Choosing the Right Hypervisor for Your Needs</h2>
Organizations must be strategic when selecting a hypervisor. Before choosing the vendor, companies should evaluate how well the hypervisor will support their key processes. Considering the following factors about the business will help to find the right option:
<ul class="wp-block-list">
<li>Performance and Scalability: How quickly does the organization want to scale out workloads? Are there regular peaks in workload, or will there be linear and planned growth? Will the organization need to scale back to reduce costs? Is there a DevOps element that requires the hypervisor to have an exposed API?</li>
<li>Security: Does the workload require a high level of security? What kind of network segregation and separation is required? Does the organization want to virtualise the network components? Who will manage this layer?</li>
<li>Compatibility and Integration: Does the organization have the in-house expertise to manage and maintain the environment, as understanding the hypervisors’ technology and orchestration layer is vital? Are there compatibility issues with the choice of hypervisor and your existing hardware/software, as seamless integration with your IT ecosystem reduces complexity and avoids costly migrations or incompatibility issues?</li>
<li>Cost: Different hypervisor vendors’ cost options should also be thoroughly researched and compared, including licensing fees and the total cost of software ownership. It is also important to assess precisely what features of the software are required for the business before selecting a hypervisor, as the cost will vary depending on these features for specific business needs. For example, some hypervisors may lack certain advanced features, resulting in a lower price point but be less efficient for the business.</li>
<li>Support and Community: Choosing the right hypervisor software is often challenging for IT leaders. It requires a deep understanding of the technology when comparing all available options and making the most optimal decision. Therefore, strong support from the vendor and an active community can be invaluable. Organizations may also benefit from partnering with a Managed Service Provider (MSP) when choosing and optimizing their hypervisor solution.</li>
</ul>
Since Broadcom’s acquisition of VMware, the virtualization market has shifted significantly, with new players and solutions emerging. In this evolving environment, companies must stay informed about advancements in virtualization to make the best decisions for their unique needs.
Hypervisors play a crucial role in modern IT infrastructure, making it essential for businesses to carefully evaluate their options (often with a consultative company to assist) based on performance, scalability, compatibility, and cost. And as they continue to evolve, they will drive innovation within the cloud ecosystem, helping organizations meet the dynamic demands of the digital economy. By making informed decisions and leveraging the expertise of Managed Service Providers, businesses can better position themselves for success in an increasingly competitive and complex market.

Broadcom’s acquisition of VMware is pushing companies to rethink their virtualization strategies. Discover the best hypervisor alternatives to VMware, key factors for selecting the right solution, and how these changes impact your IT infrastructure.

Virtualisation in 2024: Hypervisors, Competition, and the Broadcom Effect

Virtualisation in 2024: Hypervisors, Competition, and the Broadcom Effect | Hyve Managed Hosting

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